Fill your quiet times with local legends.
Join the Pension Perks movement and open your doors to 12 million pensioners across the UK who are actively looking to shop local — and save while they do it.
You choose the offer. You choose the times. We bring the customers.
A ready-made audience of loyal local shoppers.
Nearly 12 million pensioners in the UK are looking for reasons to shop locally — and Pension Perks gives them one. These are your neighbours: loyal, regular, and ready to become regulars.
They're not deal-hunters. They're community members who want to spend their money close to home, with businesses they trust.
- ✓Increased footfall during quieter periodsTarget the times that need a boost — you're in control
- ✓Featured on the UK-wide Pension Perks mapBe visible to thousands of members searching near them
- ✓Support your local communityBe known as the business that gives back
- ✓No long-term commitmentUpdate or remove your offer any time you like
Your potential new customer base — actively looking to shop local
Completely free to list — focus on your business, not the fees
5%, 10%, BOGOF — your business, your rules
Ready to reach Britain's most loyal shoppers?
Register your business — it's freeFrom form to map in four simple steps
We've made joining as easy as possible — because your time is precious.
Fill in the form
Tell us about your business, your sector, and the offer you'd like to make.
We review & approve
Our team checks your listing within 24 hours.
You go live on the map
Once approved, your business appears on the Pension Perks UK map.
Welcome your legends
Members show their card or app in-store to redeem their offer.
What kind of offer works?
Keep it simple and generous. Here are some ideas — but you know your business best.
Britain's pensioners want to shop local. Pension Perks is the bridge that brings them through your door.
Register your business
Complete the form and we'll review your listing within 24 hours. Once approved, you'll go straight onto the Pension Perks map.